Proline service and care.....definitely not invisible.
Every business will tell you up front that their customer service is second to none. The problem is you have to purchase the product to find out whether that claim is true. It's like a politician telling you that in order to find out the wonderful benefits of proposed legislation you'll have to pass it first.....very scary. Faith can be frightening, but there are some up front clues as to whether a company will stand behind their product with prompt and caring service....those being a greater understanding of the philosophy of the company and a service guarantee.
Our largest competitor will often claim that their service after the sale is the best simply because they are a large company and have many more employees. I guess out of necessity they have bought into the false notion that bigger is better. Really?...efficiency and good customer relationships are borne of simply being the biggest? I don't think so.
I would contend that caring customer service is borne of integrity, passion for what you do, and a deep understanding of what it takes to grow a thriving local business. When you own the business you represent, it's not a job you do 5 days a week to collect a paycheck on Friday. It's your life's passion. A business owner better love what he does, because he is consumed with it 24/7!
